Inspiring Healthier Lives

HEALTH CONTENT STRATEGIST & EDITORIAL LEADER

Health information has the power to change lives, but only if people understand it.

I'm Valerie Latona, an award-winning health content strategist, editorial leader, and healthcare communicator with more than 20 years of experience helping healthcare organizations, wellness brands, and consumer companies transform complex science into clear, compelling communications that build trust, inspire action, and deliver measurable results.

Throughout my career, I've partnered with physicians, researchers, medical review boards, healthcare organizations, and cross-functional teams to translate clinical research, ingredient science, and complex health topics into evidence-based commnications for consumers, patients, physicians, and healthcare professionals. My work spans the entire customer and patient journey—from product messaging and UX writing to physician communications, patient education, point-of-care campaigns, lifecycle messaging, executive thought leadership, and brand storytelling.

Earlier in my career, I served as Vice President and Editor in Chief of Shape, leading one of the nation's most recognized health and fitness brands. I've also had the privilege of serving as a four-year advisor to the National Institutes of Health Office of Research on Women's Health, contributing to national women's health communication initiatives.

Whether I'm helping launch a new product, simplifying a complex diagnosis for patients, shaping a digital experience, or building a brand's voice, my goal is always the same: to make health information easier to understand, more meaningful, and more actionable.

The best health content doesn't simply inform, it empowers people to make better decisions about their health.

AREAS OF EXPERTISE

EDITORIAL

Packaging & Labels
Point-of-Care
Editorial Features
Books
Custom Content

DIGITAL

Product Messaging
Landing Pages, PDPs
Email & SMS
Ads & Campaigns
Websites

SOCIAL

Campaigns, Launches
Education
Community
Reels
Paid Social

TRUSTED BY

Co-Author

Co-Author

Co-Author

Editor

QUOTES THAT INSPIRE ME

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CONTACT

Let's create health and wellness content that informs, inspires & drives results.

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